The Education Resource for BTEC, GCSE, AS & A2 Media Studies
Monday, 7 May 2012
Sunday, 6 May 2012
Saturday, 5 May 2012
An Audience with Trupac
MEST 1 Audience Question
Use the Acronym 'Trupac' to help you remember everything for the Audience Question:
Type of Audience - Demographics? Psychographics? Primary? Secondary? Niche or Segmented?
Reception - How might the Audience receive the text? How can the text be Decoded? How is the text Encoded? What is the Mode of Address? Is the Audience influence by the Two-Step process?
Uses and Gratifications - How is the text used and how are the Audiences gratified?
Power - What level of power is in the hands of the Audience in terms of Consumption? Interaction? Production? Choice? Content? What power is in the hands of the Institution?
Advertisers - What is the relationship between the Institution, Advertisers and the Audience?
Cultivation and Effects - How are Audiences changed over time as a result of the text or text type? What Effect might the text have on the Audiences (Moral Panic? Violence? Shock and Awe?) How does the text fit with or shape dominant ideology?
Examples of Past Questions:
1) What features of the text encourage the Audience to ____________?
2) What pleasure does the ________ offer the Audience?
3) How does the ____________ persuade Audiences that ____________?
4) How does the sequence attempt to position the Audience to ___________?
5) What techniques does the __________ use to appeal to the Audience demographic?
6) In what way does _______ appeal to the target Audience?
Use the Acronym 'Trupac' to help you remember everything for the Audience Question:
Type of Audience - Demographics? Psychographics? Primary? Secondary? Niche or Segmented?
Reception - How might the Audience receive the text? How can the text be Decoded? How is the text Encoded? What is the Mode of Address? Is the Audience influence by the Two-Step process?
Uses and Gratifications - How is the text used and how are the Audiences gratified?
Power - What level of power is in the hands of the Audience in terms of Consumption? Interaction? Production? Choice? Content? What power is in the hands of the Institution?
Advertisers - What is the relationship between the Institution, Advertisers and the Audience?
Cultivation and Effects - How are Audiences changed over time as a result of the text or text type? What Effect might the text have on the Audiences (Moral Panic? Violence? Shock and Awe?) How does the text fit with or shape dominant ideology?
Examples of Past Questions:
1) What features of the text encourage the Audience to ____________?
2) What pleasure does the ________ offer the Audience?
3) How does the ____________ persuade Audiences that ____________?
4) How does the sequence attempt to position the Audience to ___________?
5) What techniques does the __________ use to appeal to the Audience demographic?
6) In what way does _______ appeal to the target Audience?
Who? How? Who? How? Who? What?
MEST 1 (MEST 3) Representation Question:
The six questions to prompt you into giving the fullest answer possible!
Who (or what) is being represented? (Teenagers? Doctors? London? Friendship?)
How is the Representation constructed? (Media Language eg. Shots, Angles, Movement* etc.)
Who created the Representation? (Institution? Evaluate the institutional impact on the representation - does the Institutional context limit or give freedom to the content?)
How does the Representation fit with Dominant Ideology? (Does it support or challenge Stereotypes? Audience expectations?)
Who benefits from the Representation? .....Society? (Does the Representation maintain the Status Quo?) .....Institution? (Does the Representation promote positive Brand Values?)
What has been left out of the Representation? (Career? Hobbies? Relationships with others? )
Who? How? Who? How? Who? What?
The list loosely goes from the factual to the more 'suggested' and symbolic .....
Who represented?
How constructed? *
Who created?
How like Dominant Ideology?
Who benefits?
What's missing?
* Sam Slatcard
Examples of Past Questions:
1) How is Technology Represented in the ________?
2) How are Game users Represented in the ___________?
3) How is a Woman's life Represented in the __________?
4) How is the Video Represented as being real?
The six questions to prompt you into giving the fullest answer possible!
Who (or what) is being represented? (Teenagers? Doctors? London? Friendship?)
How is the Representation constructed? (Media Language eg. Shots, Angles, Movement* etc.)
Who created the Representation? (Institution? Evaluate the institutional impact on the representation - does the Institutional context limit or give freedom to the content?)
How does the Representation fit with Dominant Ideology? (Does it support or challenge Stereotypes? Audience expectations?)
Who benefits from the Representation? .....Society? (Does the Representation maintain the Status Quo?) .....Institution? (Does the Representation promote positive Brand Values?)
What has been left out of the Representation? (Career? Hobbies? Relationships with others? )
Who? How? Who? How? Who? What?
The list loosely goes from the factual to the more 'suggested' and symbolic .....
Who represented?
How constructed? *
Who created?
How like Dominant Ideology?
Who benefits?
What's missing?
* Sam Slatcard
Examples of Past Questions:
1) How is Technology Represented in the ________?
2) How are Game users Represented in the ___________?
3) How is a Woman's life Represented in the __________?
4) How is the Video Represented as being real?
Thursday, 3 May 2012
MEST 3 Case Study New Media Technology
Infographic on Social Media for 2012 at Digital Buzz. Concentrates on Facebook and Twitter but also has general info on Netflix, Blogging and tablet use.
Use and quote in your Case Study.
Use and quote in your Case Study.
iBOP
MEST 1 Institution Question:
Apple, one of the most influential Tech companies, has iPod, we have iBop - everything you need to include for the Institution question.
Institution - state who the Institution is - use the information in the booklet to help you.
Brand Values - explain what/how the text communicates the brand values of the
product and/or the text producing institution
Ownership - explain how the ownership limits or gives freedom to the institution.
Power - explain the power structures suggested by the text both at a textual level and a social (society) level through theory (gender, class, race, wealth etc.)
Use these as prompts to add detail to your answer but please ...read the question carefully.
Examples of Past Questions:
1) How does the ___________ communicate brand values for _____ ?
2) How effectively does ________ promote itself as a Public Service/Commercial channel?
3) How is the Brand image of ___________ promoted in the ___________?
4) What values and characteristics of ______________ are evident in the _______ ?
5) What is communicated in the ___________ about _______ and the experience it offers?
6) How does the ________ try to create a positive image for __________?
Apple, one of the most influential Tech companies, has iPod, we have iBop - everything you need to include for the Institution question.
Institution - state who the Institution is - use the information in the booklet to help you.
Brand Values - explain what/how the text communicates the brand values of the
product and/or the text producing institution
Ownership - explain how the ownership limits or gives freedom to the institution.
Power - explain the power structures suggested by the text both at a textual level and a social (society) level through theory (gender, class, race, wealth etc.)
Use these as prompts to add detail to your answer but please ...read the question carefully.
Examples of Past Questions:
1) How does the ___________ communicate brand values for _____ ?
2) How effectively does ________ promote itself as a Public Service/Commercial channel?
3) How is the Brand image of ___________ promoted in the ___________?
4) What values and characteristics of ______________ are evident in the _______ ?
5) What is communicated in the ___________ about _______ and the experience it offers?
6) How does the ________ try to create a positive image for __________?
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