The Education Resource for BTEC, GCSE, AS & A2 Media Studies
Showing posts with label Section A MEST 1. Show all posts
Showing posts with label Section A MEST 1. Show all posts
Thursday, 9 May 2013
Tuesday, 8 May 2012
Saturday, 5 May 2012
An Audience with Trupac
MEST 1 Audience Question
Use the Acronym 'Trupac' to help you remember everything for the Audience Question:
Type of Audience - Demographics? Psychographics? Primary? Secondary? Niche or Segmented?
Reception - How might the Audience receive the text? How can the text be Decoded? How is the text Encoded? What is the Mode of Address? Is the Audience influence by the Two-Step process?
Uses and Gratifications - How is the text used and how are the Audiences gratified?
Power - What level of power is in the hands of the Audience in terms of Consumption? Interaction? Production? Choice? Content? What power is in the hands of the Institution?
Advertisers - What is the relationship between the Institution, Advertisers and the Audience?
Cultivation and Effects - How are Audiences changed over time as a result of the text or text type? What Effect might the text have on the Audiences (Moral Panic? Violence? Shock and Awe?) How does the text fit with or shape dominant ideology?
Examples of Past Questions:
1) What features of the text encourage the Audience to ____________?
2) What pleasure does the ________ offer the Audience?
3) How does the ____________ persuade Audiences that ____________?
4) How does the sequence attempt to position the Audience to ___________?
5) What techniques does the __________ use to appeal to the Audience demographic?
6) In what way does _______ appeal to the target Audience?
Use the Acronym 'Trupac' to help you remember everything for the Audience Question:
Type of Audience - Demographics? Psychographics? Primary? Secondary? Niche or Segmented?
Reception - How might the Audience receive the text? How can the text be Decoded? How is the text Encoded? What is the Mode of Address? Is the Audience influence by the Two-Step process?
Uses and Gratifications - How is the text used and how are the Audiences gratified?
Power - What level of power is in the hands of the Audience in terms of Consumption? Interaction? Production? Choice? Content? What power is in the hands of the Institution?
Advertisers - What is the relationship between the Institution, Advertisers and the Audience?
Cultivation and Effects - How are Audiences changed over time as a result of the text or text type? What Effect might the text have on the Audiences (Moral Panic? Violence? Shock and Awe?) How does the text fit with or shape dominant ideology?
Examples of Past Questions:
1) What features of the text encourage the Audience to ____________?
2) What pleasure does the ________ offer the Audience?
3) How does the ____________ persuade Audiences that ____________?
4) How does the sequence attempt to position the Audience to ___________?
5) What techniques does the __________ use to appeal to the Audience demographic?
6) In what way does _______ appeal to the target Audience?
Who? How? Who? How? Who? What?
MEST 1 (MEST 3) Representation Question:
The six questions to prompt you into giving the fullest answer possible!
Who (or what) is being represented? (Teenagers? Doctors? London? Friendship?)
How is the Representation constructed? (Media Language eg. Shots, Angles, Movement* etc.)
Who created the Representation? (Institution? Evaluate the institutional impact on the representation - does the Institutional context limit or give freedom to the content?)
How does the Representation fit with Dominant Ideology? (Does it support or challenge Stereotypes? Audience expectations?)
Who benefits from the Representation? .....Society? (Does the Representation maintain the Status Quo?) .....Institution? (Does the Representation promote positive Brand Values?)
What has been left out of the Representation? (Career? Hobbies? Relationships with others? )
Who? How? Who? How? Who? What?
The list loosely goes from the factual to the more 'suggested' and symbolic .....
Who represented?
How constructed? *
Who created?
How like Dominant Ideology?
Who benefits?
What's missing?
* Sam Slatcard
Examples of Past Questions:
1) How is Technology Represented in the ________?
2) How are Game users Represented in the ___________?
3) How is a Woman's life Represented in the __________?
4) How is the Video Represented as being real?
The six questions to prompt you into giving the fullest answer possible!
Who (or what) is being represented? (Teenagers? Doctors? London? Friendship?)
How is the Representation constructed? (Media Language eg. Shots, Angles, Movement* etc.)
Who created the Representation? (Institution? Evaluate the institutional impact on the representation - does the Institutional context limit or give freedom to the content?)
How does the Representation fit with Dominant Ideology? (Does it support or challenge Stereotypes? Audience expectations?)
Who benefits from the Representation? .....Society? (Does the Representation maintain the Status Quo?) .....Institution? (Does the Representation promote positive Brand Values?)
What has been left out of the Representation? (Career? Hobbies? Relationships with others? )
Who? How? Who? How? Who? What?
The list loosely goes from the factual to the more 'suggested' and symbolic .....
Who represented?
How constructed? *
Who created?
How like Dominant Ideology?
Who benefits?
What's missing?
* Sam Slatcard
Examples of Past Questions:
1) How is Technology Represented in the ________?
2) How are Game users Represented in the ___________?
3) How is a Woman's life Represented in the __________?
4) How is the Video Represented as being real?
Thursday, 3 May 2012
iBOP
MEST 1 Institution Question:
Apple, one of the most influential Tech companies, has iPod, we have iBop - everything you need to include for the Institution question.
Institution - state who the Institution is - use the information in the booklet to help you.
Brand Values - explain what/how the text communicates the brand values of the
product and/or the text producing institution
Ownership - explain how the ownership limits or gives freedom to the institution.
Power - explain the power structures suggested by the text both at a textual level and a social (society) level through theory (gender, class, race, wealth etc.)
Use these as prompts to add detail to your answer but please ...read the question carefully.
Examples of Past Questions:
1) How does the ___________ communicate brand values for _____ ?
2) How effectively does ________ promote itself as a Public Service/Commercial channel?
3) How is the Brand image of ___________ promoted in the ___________?
4) What values and characteristics of ______________ are evident in the _______ ?
5) What is communicated in the ___________ about _______ and the experience it offers?
6) How does the ________ try to create a positive image for __________?
Apple, one of the most influential Tech companies, has iPod, we have iBop - everything you need to include for the Institution question.
Institution - state who the Institution is - use the information in the booklet to help you.
Brand Values - explain what/how the text communicates the brand values of the
product and/or the text producing institution
Ownership - explain how the ownership limits or gives freedom to the institution.
Power - explain the power structures suggested by the text both at a textual level and a social (society) level through theory (gender, class, race, wealth etc.)
Use these as prompts to add detail to your answer but please ...read the question carefully.
Examples of Past Questions:
1) How does the ___________ communicate brand values for _____ ?
2) How effectively does ________ promote itself as a Public Service/Commercial channel?
3) How is the Brand image of ___________ promoted in the ___________?
4) What values and characteristics of ______________ are evident in the _______ ?
5) What is communicated in the ___________ about _______ and the experience it offers?
6) How does the ________ try to create a positive image for __________?
Saturday, 28 April 2012
Sam Slatcard
MEST 1 Media Forms/Language Question
shots
Angles
Movement
Sound
Lighting
Anchorage
Typography
Colour
Address (...as in Mode of Address)
Register
Dress
The Acronym moves from the essential technical considerations for moving image through to the construction of individuals and personal qualities conveyed.
Of course, you're not going to forget Audience or Narrative. Audience and Narrative are central to why any of the above are used in the first place.
Examples of Past Questions:
1) How is the _______ constructed to engage the Audience?
2) How are different techniques used to ________________ ?
3) How does the __________ use typical conventions of ________?
4) How does the ___________ catch and hold the attention of the viewer?
5) How does the __________ imitate the layout/form of ___________?
6) How does the __________use media language to catch the attention of the _____ viewers?
shots
Angles
Movement
Sound
Lighting
Anchorage
Typography
Colour
Address (...as in Mode of Address)
Register
Dress
The Acronym moves from the essential technical considerations for moving image through to the construction of individuals and personal qualities conveyed.
Of course, you're not going to forget Audience or Narrative. Audience and Narrative are central to why any of the above are used in the first place.
Examples of Past Questions:
1) How is the _______ constructed to engage the Audience?
2) How are different techniques used to ________________ ?
3) How does the __________ use typical conventions of ________?
4) How does the ___________ catch and hold the attention of the viewer?
5) How does the __________ imitate the layout/form of ___________?
6) How does the __________use media language to catch the attention of the _____ viewers?
Thursday, 5 April 2012
AS Exam Revision Activities
What can you do to help yourself revise?
- Deconstruct texts quickly making bullet point notes under the four headings - Audience, Institution, Representation and Form (Media Language). Do this as a 15-20 minute task to build confidence in analysing unseen texts of all types.Choose text extracts of about 1-2 minutes long
- Concentrate on Moving Image pieces. This means - TV news, Documentary, Sitcom, Game Show, Advert, Channel promotion, Soap Opera, Programme or Film Trailer, Campaign advert, Music Video, Current Affairs, Reality TV as well as Moving Image web content.
- Use sites like Youtube, BBC iPlayer, 4oD, Vimeo and ITV Player to access extracts and example texts. Make sure you get a range of examples from a range of institutions.
- Use some of the following as examples:
Advertising - Sony Xperia - Made of Imagination
TV News - Any BBC/ITV/CH4 News opening with Headlines
Soap Opera - An extract or the Opening from Eastenders or Hollyoaks
Sitcom - Miranda BBC1
Documentary - Panorama - Poor America choose a section or the Opening
Game Show - The Cube ITV1 2 Minute section from 0.48secs or the Opening
Channel Promotion - ITV Drama 2012 Channel Promotion
Trailer - Snow White and the Huntsman
Reality TV - The Voice BBC 1
Come Dine With Me Channel 4
Current Affairs - Newsnight BBC2 Debate on the London Riots
Moving Image Web Content - Youtube Home page
Come Dine With Me Channel 4
Current Affairs - Newsnight BBC2 Debate on the London Riots
Moving Image Web Content - Youtube Home page
- Use the updated Media AS Booklet with example questions to extend your notes into written answers.
- Come to the Revision day - Theory Clinic on Wednesday 9.30
- Do something - even spending 15 minutes analysing one of the texts above will leave you feeling much better than if you do nothing
Sunday, 25 March 2012
Monday, 23 January 2012
Thursday, 12 January 2012
Tuesday, 10 January 2012
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