1) Exam Information
2) Coursework
3)Media Language/Codes theory, Narrative and Genre theory, Post 9/11 Theory
4) Representation, Stereotyping, Gender and Ethnicity
5) Institution, Ownership and Control, Regulation and Censorship, Political theory, Globalisation
6) Audience, Media effects, Moral Panics, Values and Ideology
7) New Technology, Convergence
8) Exemplar Exam answers
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**Last Minute Revision Test
1) a concept understood in relation to another (good/bad) Levi Strauss
2) Barthes
3) Equilibrium, disequilibrium, new equilibrium
4) Harry Potter (heroes, heroines, villains, dispatchers etc)
5) Personal identity, escapism and diversion, personal relationships, information
6) age, gender, location, occupation, class.
7) Primary, secondary, niche, mass
8) the division of audiences in order to reach new consumers
9) they suggest the value of a media product and generate interest in it
10) the idea that advertising is significant in today's media and that advertisers play a large part in text production and broadcasting
11) the 'Rage Against the Machine' X Factor Number 1
12) violence
13) the group of signs belonging to a set which could be chosen
14) The actual signs that are chosen and the meaning constructed from them
15) Hybrid, mockumentary, structured reality
16) Through the use of signs, icons etc. the positioning of the audience for a specific effect
17) negotiated
18) camera angles, sound (diegetic and non-diegetic) , lighting, editing
19) colour, weather, clothing, body language
20) Typography (choice and style of font, size etc)
21) target audience
22) existing footage to explain the voiceover
23) written text to explain the footage being shown
24) a set of images put together to create meaning, like a syntagm
25) widely held beliefs
26) counter-type
27) clothes, accent
28) who or what is being represented, who is the representing institution, who benefits from the representation, how does the representation fit with our dominant ideology, what has been left out of the representation ?
29) Commercially funded and public service provider
30) Reputation and maintaining brand awareness
31) maintain funding and be a desirable (high audience) vehicle for advertising companies
32) new media technology has created new products, jobs and forced institutions to respond and utilise the new applications in order to survive.
33) examples include using emedia such as social networking links to their websites, using endorsements and partnerships in print.
EXAM INFORMATION
MEST 3 - Critical Perspectives
2 hour written exam - 80 Marks
Section A - three compulsory questions on an unseen text - (1hr plus 15 mins viewing - 32marks) questions on media concepts (language/codes, narrative, genre, representation, institution, audience, values and ideologies) media isssues & debates, wider contexts.
Section B - one from two essays choices from pre-set topics (Representation and Impact of New Media) - (1hr - 48marks)
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COURSEWORK AT A2
A2 50% 80 Marks - 1 production piece (any platform/any topic)
Critical Investigation 2000 words linked to production
The difference between AS and A2 Coursework
AQA state that the main difference between AS and A2 is that in AS Coursework students should be showing they understand 'How' and media product is put together, whereas in A2 Coursework students should critically examine 'Why' media products are put together the way they are.
Examples of previous A2 Coursework
Soon there should be examples of coursework here. For now ask your teacher who will have some good examples of what a completed Coursework piece looks like.
Starting and planning my A2 Coursework (MEST 4)
Useful Introduction to MEST 4 from Rob McMinn
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MEDIA LANGUAGE CODES/THEORY
Media Language Guide
Overview of key theorists of codes and signs
NARRATIVE and GENRE
POST 9/11 THEORY
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| Independence Day (1996) |
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REPRESENTATION
Case Study
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INSTITUTIONS
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AUDIENCE
VALUES and IDEOLOGY
Very useful PPT from Rob McMinn on the power of ideologies to our understanding on media products
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NEW TECHNOLOGY
