The Education Resource for BTEC, GCSE, AS & A2 Media Studies
Showing posts with label Representation. Show all posts
Showing posts with label Representation. Show all posts
Monday, 28 October 2013
Sunday, 19 May 2013
Tuesday, 22 May 2012
A2's......
Keep checking little-radar.blogspot.com for daily posts on areas useful for
New Media Technology and Representation!
New Media Technology and Representation!
Saturday, 5 May 2012
Who? How? Who? How? Who? What?
MEST 1 (MEST 3) Representation Question:
The six questions to prompt you into giving the fullest answer possible!
Who (or what) is being represented? (Teenagers? Doctors? London? Friendship?)
How is the Representation constructed? (Media Language eg. Shots, Angles, Movement* etc.)
Who created the Representation? (Institution? Evaluate the institutional impact on the representation - does the Institutional context limit or give freedom to the content?)
How does the Representation fit with Dominant Ideology? (Does it support or challenge Stereotypes? Audience expectations?)
Who benefits from the Representation? .....Society? (Does the Representation maintain the Status Quo?) .....Institution? (Does the Representation promote positive Brand Values?)
What has been left out of the Representation? (Career? Hobbies? Relationships with others? )
Who? How? Who? How? Who? What?
The list loosely goes from the factual to the more 'suggested' and symbolic .....
Who represented?
How constructed? *
Who created?
How like Dominant Ideology?
Who benefits?
What's missing?
* Sam Slatcard
Examples of Past Questions:
1) How is Technology Represented in the ________?
2) How are Game users Represented in the ___________?
3) How is a Woman's life Represented in the __________?
4) How is the Video Represented as being real?
The six questions to prompt you into giving the fullest answer possible!
Who (or what) is being represented? (Teenagers? Doctors? London? Friendship?)
How is the Representation constructed? (Media Language eg. Shots, Angles, Movement* etc.)
Who created the Representation? (Institution? Evaluate the institutional impact on the representation - does the Institutional context limit or give freedom to the content?)
How does the Representation fit with Dominant Ideology? (Does it support or challenge Stereotypes? Audience expectations?)
Who benefits from the Representation? .....Society? (Does the Representation maintain the Status Quo?) .....Institution? (Does the Representation promote positive Brand Values?)
What has been left out of the Representation? (Career? Hobbies? Relationships with others? )
Who? How? Who? How? Who? What?
The list loosely goes from the factual to the more 'suggested' and symbolic .....
Who represented?
How constructed? *
Who created?
How like Dominant Ideology?
Who benefits?
What's missing?
* Sam Slatcard
Examples of Past Questions:
1) How is Technology Represented in the ________?
2) How are Game users Represented in the ___________?
3) How is a Woman's life Represented in the __________?
4) How is the Video Represented as being real?
Thursday, 3 May 2012
iBOP
MEST 1 Institution Question:
Apple, one of the most influential Tech companies, has iPod, we have iBop - everything you need to include for the Institution question.
Institution - state who the Institution is - use the information in the booklet to help you.
Brand Values - explain what/how the text communicates the brand values of the
product and/or the text producing institution
Ownership - explain how the ownership limits or gives freedom to the institution.
Power - explain the power structures suggested by the text both at a textual level and a social (society) level through theory (gender, class, race, wealth etc.)
Use these as prompts to add detail to your answer but please ...read the question carefully.
Examples of Past Questions:
1) How does the ___________ communicate brand values for _____ ?
2) How effectively does ________ promote itself as a Public Service/Commercial channel?
3) How is the Brand image of ___________ promoted in the ___________?
4) What values and characteristics of ______________ are evident in the _______ ?
5) What is communicated in the ___________ about _______ and the experience it offers?
6) How does the ________ try to create a positive image for __________?
Apple, one of the most influential Tech companies, has iPod, we have iBop - everything you need to include for the Institution question.
Institution - state who the Institution is - use the information in the booklet to help you.
Brand Values - explain what/how the text communicates the brand values of the
product and/or the text producing institution
Ownership - explain how the ownership limits or gives freedom to the institution.
Power - explain the power structures suggested by the text both at a textual level and a social (society) level through theory (gender, class, race, wealth etc.)
Use these as prompts to add detail to your answer but please ...read the question carefully.
Examples of Past Questions:
1) How does the ___________ communicate brand values for _____ ?
2) How effectively does ________ promote itself as a Public Service/Commercial channel?
3) How is the Brand image of ___________ promoted in the ___________?
4) What values and characteristics of ______________ are evident in the _______ ?
5) What is communicated in the ___________ about _______ and the experience it offers?
6) How does the ________ try to create a positive image for __________?
Saturday, 28 April 2012
Sam Slatcard
MEST 1 Media Forms/Language Question
shots
Angles
Movement
Sound
Lighting
Anchorage
Typography
Colour
Address (...as in Mode of Address)
Register
Dress
The Acronym moves from the essential technical considerations for moving image through to the construction of individuals and personal qualities conveyed.
Of course, you're not going to forget Audience or Narrative. Audience and Narrative are central to why any of the above are used in the first place.
Examples of Past Questions:
1) How is the _______ constructed to engage the Audience?
2) How are different techniques used to ________________ ?
3) How does the __________ use typical conventions of ________?
4) How does the ___________ catch and hold the attention of the viewer?
5) How does the __________ imitate the layout/form of ___________?
6) How does the __________use media language to catch the attention of the _____ viewers?
shots
Angles
Movement
Sound
Lighting
Anchorage
Typography
Colour
Address (...as in Mode of Address)
Register
Dress
The Acronym moves from the essential technical considerations for moving image through to the construction of individuals and personal qualities conveyed.
Of course, you're not going to forget Audience or Narrative. Audience and Narrative are central to why any of the above are used in the first place.
Examples of Past Questions:
1) How is the _______ constructed to engage the Audience?
2) How are different techniques used to ________________ ?
3) How does the __________ use typical conventions of ________?
4) How does the ___________ catch and hold the attention of the viewer?
5) How does the __________ imitate the layout/form of ___________?
6) How does the __________use media language to catch the attention of the _____ viewers?
Friday, 17 February 2012
Big, Fat, Gypsy Wedding: What's wrong with it?
My Big Fat Gypsy Wedding (Channel 4) has just returned for another series drawing in one quarter of the audience share for the 9pm viewing slot and 5.6million viewers, more than BBC1 and ITV. The show continues to explore the world of the lavish weddings and the Gypsy and Traveller communities. But the programme is causing controversy on many fronts and can make for uncomfortable viewing.
To start with: the advertising campaign. Displayed along a variety of images on billboards and double page magazine spreads, is the bold text 'Bigger. Fatter. Gypsier.' The argument has been made that this would not be appropriate for any other ethnic group and is therefore a racist comment against the Gypsy and Traveller community. There is a meaning carried by using the superlative term of 'Gypsy' that is inherently negative. Superlatives extend qualities of a 'thing', making it more than it is. Group identity is not usually given a superlative term because it suggests 'extremes' of cultural behaviour, gross exaggeration and playing to the stereotype perception which already exists. None of these connotations are positive.
Now to the show. Documentary has traditional roots in a highly regarded form. Documentary makers of old have wrestled with 'truth'. Like anthropologists, concern was given to documentary style, whether it was purely observational and thus reflected 'reality' as honestly as possible, or whether it was participatory, accepting that the presence of a camera crew has an effect on the subjects.
MBFGW seems to be neither of these. The show presents the same representation of the Traveller and Gypsy community repeatedly, that of the excessive, exaggerated wedding ceremonies.Julie Bindell in the Guardian wrote an article about her experiences of life for traveller women The Truth about Traveller Life and found stories of poverty, abuse and neglect. There is an idea that you can easily find what you want to report on if you go looking for it, but at least it adds to a more balanced picture of a community. This 'documentary' owes more to the high-entertainment value reality shows than it does anything else. It relies heavily upon spectacle, emotional drama and shock. As viewers, we are sent reeling from one image to another, mouths slightly agape. This is not a fair portrayal of a group of people or, for that matter, their weddings (especially as the programme makers like to pick and choose when to focus on a wedding).
It could be argued that the community welcomes Channel 4 into their lives and positively enjoy the spotlight. However, they are not the producers or the decision makers. They do not select or edit footage or construct the subtle, distanced, at times mocking voiceover narration. This is a time when many Gypsy and Traveller groups are caught up in regular clashes with establishment institutions. They have been embroiled in a land ownership battle, suffering a print media backlash. Their Big Brother TV star has been in and out of the news with accusations of criminal behaviour. And in times of economic hardship and high unemployment, the show's recurrent theme is the exorbitant, excessive and 'fantasy' weddings.
Whilst the show may entertain many, provide Channel 4 with impressive ratings, not to mention continue the brand reputation of Ch4 as an innovative, progressive station, the impact of this media representation on a community group cannot be overlooked. Many complaints come from those in the communities themselves with particularly older community members saying that the representations are unrecognisable. Another issue is that for younger members watching the programme, these representations become their 'reality' and the culture begins to mutate and eventually is changed forever, because of an 'entertainment' show broadcast by a national television station.
Wednesday, 3 August 2011
'Reality TV Reaching New Depths of Irresponsibility'......?
BBC's reputation is questioned again over claims that scenes from a documentary over a tribal group in the Amazon were faked to show the tribe - the Machigenga as 'savages'. the documentary was shown by BBC Knowledge and the Travel Channel. BBC state they had no knowledge of the production values of the TV company, Cicada, but that the programme has been linked to the BBC through broadcast is still damaging by association.
Aside from the BBC, the bigger worry is the representation of tribal communities through Western Media. Survival International, a human rigths organisation said it was a 'depressing example of the way tribal people are routinely portrayed'.
Read the full story here
Aside from the BBC, the bigger worry is the representation of tribal communities through Western Media. Survival International, a human rigths organisation said it was a 'depressing example of the way tribal people are routinely portrayed'.
Read the full story here
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