2) Coursework Information
3) Audiences
4) Ownership and Control
5) Job roles
6) Finance and Regulation
7) New Media Technology
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EXAM INFORMATION
UNIT 3 - Exploring Media Industries
40% of Year 11 work 1hr 30mins written exam - 60 Marks
Section A - Ten compulsory short answer questions (30 marks)
Section B - Five longer questions responding to a stimulus (piece of data) (30 marks)
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COURSEWORK INFORMATION
UNIT 4 - Responding to a Media Brief
60% of Year 11 work - 90 Marks
Produce a campaign on promoting a positive reppresentation of teenagers across two media platforms (print and moving image)with assessment marks awarded for:
Research, Planning and Presentation - 45 marks
Production (2 pieces) - 35 marks
Evaluation (500 words) - 10 marks
Coursework Tasks and Asessment Criteria
Presentation on what you need to do to complete your Year 11 Coursework
The Requirements for a typical production piece for Coursework
1) Pre-Production - this might include...
- research in the issues or area if relevant
- researching the current media texts on the topic (for example TV
- health advertising, if you have been asked to create a TV health advert)
- researching the target audience or identifying a specific demographic (for example teenagers or specifically teenage boys)
- researching a range of media products which are aimed at the target audience or demographic (for example examining several TV texts aimed at
- teenage boys analysing the codes and conventions which would appeal to them)
2) Planning - this might include...
- storyboards, giving detailed information about shots, angles, audio etc.
- scripts
- design layouts and sketches (for print media)
- logo and/or slogan designs selections of possible fonts
- checking locations, actors/actresses, risk assessment, rehearsal etc.
- a Treatment giving details of the products you are going to create. This is sometimes also called a Statement of Intent and is a written record using words to describe what you want to create visually in a print advert or a short TV sequence. It should explain the main content and your 'vision' of how you want it to look or feel. This should be based on all the research you have carried out in the pre-production stage.
- some evidence of feedback from your target audience, whether they think your product is effective, clear etc. and changes where necessary.
3) Production - this will include...
- carrying out the practical tasks to create your media product, showing high production values.
- editing
- adding audio
- cutting
- cropping
- re-designing
- a written statement of why you wanted to create the products you did
- what was successful or problematic in the process
- what would you do differently
- evidence of target audience response to finished product.
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