- masthead
- mission or slogan
- columns
- examine images -mode of address, angles, colours, lighting etc.
- composition and layout: text to image ratio (how mush text is there compared to the visual image)
- language of headlines
- colours
- banners, boxes, bullet points
- captions (underneath or within pictures)
- typography - font style, size and colour
- lead story
Audio:
- Silence and pauses
- single presenter or multiple presenters and characters
- use of jingles
- sound effects
- language used - description, emotive etc.
- tone and register: (friendly, conversational, humorous etc.) (formal, informal)
Web:
- masthead
- navigation bar
- sidebars
- links to other media especially social media
- interactive content
- composition and layout
- images
- 'chunks' of information
- colour
- audio content
See! you know it all already!
just in case...covering all bases
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