**Last Minute Revision Quiz**

Take the Quiz below and check the A2 page for answers

Narrative

1)            What is binary opposition and who is credited with this concept?

2)            Who developed the idea of narrative codes?

3)            What is the typical narrative pattern according to Todorov?

4)            What is an example of Propp’s Character types in a contemporary setting?

Audience

5)            What are the four main Uses and Gratifications of media according to Katz and Blumler?

6)            How are audiences traditionally categorised?

7)            Name the four types of audience?

8)            What is market segmentation?

9)            How do Opinion Leaders have influence over audience?

10)         In what way can audiences be described as being delivered to advertisers?

11)         Give an example of the subversive or resistant audience at work.

12)         What things might audiences become desensitised to over time?

Genre, Codes and Conventions

13)         What is a paradigm?

14)         What is a syntagm?

15)         What genre forms are typical of post-modern texts?

16)         How can a text be encoded to aim for a particular reading?

17)         What is the best that media text producers can hope for in the audience reading of a text?

18)         Name four technical codes that go into the construction of a media product.

19)         Name four symbolic codes that go into the construction of a media product.

20)         Name a written code that goes into the construction of a media product.

21)         As well as genre, what other factor decides the choice of codes and conventions in the construction of a media product?

22)         What is B-Roll footage?

23)         What is Anchorage?

24)         What is a montage?

Representation

25)         What is dominant ideology?

26)         What is the opposite of a stereotype?

27)         Name two elements or parts of a stereotype.

28)         Name the elements that make up a representation.

Institution

29)         What are the main differences between the types of institution?

30)         Why is it important that a PSP like the BBC continues to have strong viewing figures?

31)         Why is it important that a Commercial channel like ITV continues to have strong viewing figures?

32)         Name two effects new media technology has had on Institutions.`

33)              How can institutions raise brand awareness through a variety of platforms?

GCSE and A2 - FANTASTIC site on Television and TV Advertising

GCSE students check out the information on TV Effectiveness and TV at a Glance
A2 students a whole wealth of TV advertising resources for deconstruction as well as links to recent research into TV   http://www.thinkbox.tv/

**NEW A2 Revision Booklet

Click on the Slideshare link to download the new A2 revision booklet

ESSENTIAL THEORY TOOLKIT

Form theories - Narrative, Representation and Structure
Barthes Narrative codes including the action code and the enigma code
Todorov's Equilibrium - narrative structure which can be simply reduced to equilibrium, disequilibrium and new equilibrium
Propp's Character types - all characters can be broken down into key character functions including dispatcher, hero, villain, damsel in distress etc.
Levi-Strauss' Binary Opposition - one concept can only be understood in relation to it's opposite, so god characters are shown in conflict with bad character's etc.
Barthes Semiotics and Signs - texts are made up of a series of signs which signify meaning for the audience. Audiences can read these signs on a literal level - the denotation or a conceptual, symbolic level - the connotation.
Audience theories:
Remember key terms:
Mass or Broad audience, Niche audience
Primary and Secondary audience
Katz and Blumler's Uses and Gratifications - audience use media to reaffirm personal identity, surveillance and information, diversion and entertainment and maintaining personal relationships
Cultivation Theory - the long term effects of media on an audience that they become desensitized to media content and dominant ideologies are formed and shaped.
Hall's Reception Theory - media texts have an encoded preferred reading. What is now believed is that at best audiences 'negotiate' reading as they modify, select and discard parts of the text based upon personal experiences etc. Oppositional readings occasionally happen when the audience read a text is a way unintended and unexpected by the text producers.
Two-Step Theory - audiences are brought to texts by opinion leaders who partially shape the audience response to a text and encourage the distribution of the text.
Other useful Theories
Baudrillard's Hyperreality - where in the media saturated world, reality is a media construct and cannot be separated from what is fictional.
Postmodernism - not really a theory more of a collection of elements which mean a media text is postmodern. these include hybrid genres (mixing two or more genres together), pastiche or parody of an existing genre or story, intertextuality (weaving existing stories together to create a new, original story) blurring of boundaries between fact and fiction including use of CGI, multiple or disjointed narrative, rewriting of known narratives like historical events)
Mulvey's Male Gaze - that media is constructed through the eyes of a heterosexual male.
Hegemony - that the audience although they may not willingly accept the power of the institutions do maintain and support the power balance.
Liberal Pluralism - that society or media is made up of numerous special interest groups creating texts relevant to them and that the media simply responds to their needs.

Final MEST 1 Revision

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to view the latest Slideshare document for MEST 1

Great Discussion of the Impact of New Media on Newspapers

Click on the link below for some really useful thoughts on how new technology has affected the Print Industry - newspapers in particular.
Useful for GCSE, AS and A2

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** New GCSE Unit 3 Revision Booklet

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