An Audience with Trupac

MEST 1 Audience Question


Use the Acronym 'Trupac' to help you remember everything for the Audience Question:


Type of Audience - Demographics? Psychographics? Primary? Secondary? Niche or Segmented?
Reception - How might the Audience receive the text? How can the text be Decoded?  How is the text Encoded? What is the Mode of Address? Is the Audience influence by the Two-Step process?
Uses and Gratifications - How is the text used and how are the Audiences gratified? 
Power - What level of power is in the hands of the Audience in terms of Consumption? Interaction? Production? Choice? Content? What power is in the hands of the Institution?
Advertisers - What is the relationship between the Institution, Advertisers and the Audience?
Cultivation and Effects - How are Audiences changed over time as a result of the text or text type? What Effect might the text have on the Audiences (Moral Panic? Violence? Shock and Awe?) How does the text fit with or shape dominant ideology?




Examples of Past Questions:


1) What features of the text encourage the Audience to ____________?
2) What pleasure does the ________ offer the Audience?
3) How does the ____________ persuade Audiences that ____________?
4) How does the sequence attempt to position the Audience to ___________?
5) What techniques does the __________ use to appeal to the Audience demographic?
6) In what way does _______ appeal to the target Audience?