Monday 14 November 2011

Sophisticated Advertising Campaign from Mercedes Benz


The new Mercedes Benz campaign launched on Friday (11/11/11). It consists of an interactive web video in which audiences must help Marie escape the map. The campaign very cleverly integrates Google Map technology and their recognisable icons to tell the story. When the user has completed the mission they are telephoned almost immediately by an unknown number. The voice of Marie is then heard on the phone congratulating you on completing the tasks set.

This is an excellent example of an elaborate multi-media campaign using impressive software to create the moving image piece and making full use of all platforms to reach a high audience number. Added to that, the element of competition, with the prize of a new Mercedes C-Class,  rewards the user even further. The advert will be promoted over coming weeks through social networking, television and film. 

Tuesday 8 November 2011

Chrome Applications - interactive and multi-person creative tools

Chrome Experiments Check out some of the tools available and free on Google Chrome

 
                                       
                                          Text Particles                     

                                          Crazy Tentacles

                                         Sketch

                                         Typographic Effects

                                          Neon Flame

                                         Plink

                                         Ginger Facial Rigging

Sunday 6 November 2011

Google Chrome Sketchpad - Amazing design capability


'Sketchpad', an app on Google Chrome allows for fantastic design opportunities. The user has hundreds of backgrounds and patterns to choose from, stamps of a huge variety, text options and exciting colour palettes. All you need to invest is a little time to master some of the techniques and then save your files (like the mocked up band advert above) to your computer.