Keep checking little-radar.blogspot.com for daily posts on areas useful for
New Media Technology and Representation!
The Education Resource for BTEC, GCSE, AS & A2 Media Studies
Tuesday 22 May 2012
Monday 14 May 2012
Good Luck AS!!
Just Remember....
- you know to look at Shots, Angles, Movement first..
- you know that Media Forms means Codes and Conventions/Media Language
- you know you have to read the information carefully and use it
- you know that a grid can help you make as many points as possible, using media language in each, and throwing in a theory or two!
- you know not to spend more than 15 minutes on each question
- you know what the acronyms stand for to help you add detail to each question
- you know to refer closely to the text
- you know even if the text is something we weren't expecting you will not need to panic because you know loads and loads anyway!
- you know you know much more about your cross-media texts than you think you do
- you know you have to write about the way the texts are experienced, referring to examples from 3 platforms.
- you know that if you apply your knowledge to the question and give lots of specific details from your texts you will do brilliantly!
Saturday 12 May 2012
Revision for MEST 1: Cross-Media Study
Use the Mindmaps/Brainstorms below to help make your revision easier. Just answer the questions with the information you have researched.
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Friday 11 May 2012
You heard it straight from the Examiners....
AS Students look carefully through the list below. It is key information from the Examiner report of the 2009 exam session (taken from the AQA Website )
Section A:
- Use note-taking and planning time effectively
- Pick up on the hints in the introductory paragraphs provided
- Avoid MIGRAIN as a planning tool but instead focus on the specific requirements of each of the four questions
- Focus on the question
- Be aware that most questions encourage links to be made between key concepts
- Remember that thorough answers require a range of arguments, ideas and examples to be provided
- Have stamina
- Avoid repeating ideas and overlapping responses
- Make sure that equal time and effort is spent on all four questions
- Be clear, concise and succinct
- Remind themselves that the two pages provided in the answer booklet for each question is enough space for a top mark
- Make detailed references to the media product
- Learn media terminology and use it with confidence
- Avoid regurgitating theory just for the sake of it - Only use theory if its relevant to the question
Section B
- Prepare an individual and contemporary cross-media studies
- Do not make your case studies too narrow (i.e. one core product with just one linked product in each platform)
- Choose the question carefully. Spend time considering and planning your answer
- Maintain question focus throughout your answer and not provide a descriptive account of the cross-media study. The introductory paragraph should only be a brief overview (1sentence) of the area and products studied
- Avoid hypothetical and generalised examples in your answers. Select detailed and concrete examples from your case study to support their argument (remember to mention print examples too!)
- Evaluate what opportunities each platform offers institutions and audiences. Always place the study of individual media products within this context
- Ensure consistent consideration of the issues and debates which the cross-media study raises about the current media landscape
- Consider links with MEST2 which itself illustrates how media products work across the platforms and could also provide further individualised research evidence/examples
Tuesday 8 May 2012
Monday 7 May 2012
Sunday 6 May 2012
Saturday 5 May 2012
An Audience with Trupac
MEST 1 Audience Question
Use the Acronym 'Trupac' to help you remember everything for the Audience Question:
Type of Audience - Demographics? Psychographics? Primary? Secondary? Niche or Segmented?
Reception - How might the Audience receive the text? How can the text be Decoded? How is the text Encoded? What is the Mode of Address? Is the Audience influence by the Two-Step process?
Uses and Gratifications - How is the text used and how are the Audiences gratified?
Power - What level of power is in the hands of the Audience in terms of Consumption? Interaction? Production? Choice? Content? What power is in the hands of the Institution?
Advertisers - What is the relationship between the Institution, Advertisers and the Audience?
Cultivation and Effects - How are Audiences changed over time as a result of the text or text type? What Effect might the text have on the Audiences (Moral Panic? Violence? Shock and Awe?) How does the text fit with or shape dominant ideology?
Examples of Past Questions:
1) What features of the text encourage the Audience to ____________?
2) What pleasure does the ________ offer the Audience?
3) How does the ____________ persuade Audiences that ____________?
4) How does the sequence attempt to position the Audience to ___________?
5) What techniques does the __________ use to appeal to the Audience demographic?
6) In what way does _______ appeal to the target Audience?
Use the Acronym 'Trupac' to help you remember everything for the Audience Question:
Type of Audience - Demographics? Psychographics? Primary? Secondary? Niche or Segmented?
Reception - How might the Audience receive the text? How can the text be Decoded? How is the text Encoded? What is the Mode of Address? Is the Audience influence by the Two-Step process?
Uses and Gratifications - How is the text used and how are the Audiences gratified?
Power - What level of power is in the hands of the Audience in terms of Consumption? Interaction? Production? Choice? Content? What power is in the hands of the Institution?
Advertisers - What is the relationship between the Institution, Advertisers and the Audience?
Cultivation and Effects - How are Audiences changed over time as a result of the text or text type? What Effect might the text have on the Audiences (Moral Panic? Violence? Shock and Awe?) How does the text fit with or shape dominant ideology?
Examples of Past Questions:
1) What features of the text encourage the Audience to ____________?
2) What pleasure does the ________ offer the Audience?
3) How does the ____________ persuade Audiences that ____________?
4) How does the sequence attempt to position the Audience to ___________?
5) What techniques does the __________ use to appeal to the Audience demographic?
6) In what way does _______ appeal to the target Audience?
Who? How? Who? How? Who? What?
MEST 1 (MEST 3) Representation Question:
The six questions to prompt you into giving the fullest answer possible!
Who (or what) is being represented? (Teenagers? Doctors? London? Friendship?)
How is the Representation constructed? (Media Language eg. Shots, Angles, Movement* etc.)
Who created the Representation? (Institution? Evaluate the institutional impact on the representation - does the Institutional context limit or give freedom to the content?)
How does the Representation fit with Dominant Ideology? (Does it support or challenge Stereotypes? Audience expectations?)
Who benefits from the Representation? .....Society? (Does the Representation maintain the Status Quo?) .....Institution? (Does the Representation promote positive Brand Values?)
What has been left out of the Representation? (Career? Hobbies? Relationships with others? )
Who? How? Who? How? Who? What?
The list loosely goes from the factual to the more 'suggested' and symbolic .....
Who represented?
How constructed? *
Who created?
How like Dominant Ideology?
Who benefits?
What's missing?
* Sam Slatcard
Examples of Past Questions:
1) How is Technology Represented in the ________?
2) How are Game users Represented in the ___________?
3) How is a Woman's life Represented in the __________?
4) How is the Video Represented as being real?
The six questions to prompt you into giving the fullest answer possible!
Who (or what) is being represented? (Teenagers? Doctors? London? Friendship?)
How is the Representation constructed? (Media Language eg. Shots, Angles, Movement* etc.)
Who created the Representation? (Institution? Evaluate the institutional impact on the representation - does the Institutional context limit or give freedom to the content?)
How does the Representation fit with Dominant Ideology? (Does it support or challenge Stereotypes? Audience expectations?)
Who benefits from the Representation? .....Society? (Does the Representation maintain the Status Quo?) .....Institution? (Does the Representation promote positive Brand Values?)
What has been left out of the Representation? (Career? Hobbies? Relationships with others? )
Who? How? Who? How? Who? What?
The list loosely goes from the factual to the more 'suggested' and symbolic .....
Who represented?
How constructed? *
Who created?
How like Dominant Ideology?
Who benefits?
What's missing?
* Sam Slatcard
Examples of Past Questions:
1) How is Technology Represented in the ________?
2) How are Game users Represented in the ___________?
3) How is a Woman's life Represented in the __________?
4) How is the Video Represented as being real?
Thursday 3 May 2012
MEST 3 Case Study New Media Technology
Infographic on Social Media for 2012 at Digital Buzz. Concentrates on Facebook and Twitter but also has general info on Netflix, Blogging and tablet use.
Use and quote in your Case Study.
Use and quote in your Case Study.
iBOP
MEST 1 Institution Question:
Apple, one of the most influential Tech companies, has iPod, we have iBop - everything you need to include for the Institution question.
Institution - state who the Institution is - use the information in the booklet to help you.
Brand Values - explain what/how the text communicates the brand values of the
product and/or the text producing institution
Ownership - explain how the ownership limits or gives freedom to the institution.
Power - explain the power structures suggested by the text both at a textual level and a social (society) level through theory (gender, class, race, wealth etc.)
Use these as prompts to add detail to your answer but please ...read the question carefully.
Examples of Past Questions:
1) How does the ___________ communicate brand values for _____ ?
2) How effectively does ________ promote itself as a Public Service/Commercial channel?
3) How is the Brand image of ___________ promoted in the ___________?
4) What values and characteristics of ______________ are evident in the _______ ?
5) What is communicated in the ___________ about _______ and the experience it offers?
6) How does the ________ try to create a positive image for __________?
Apple, one of the most influential Tech companies, has iPod, we have iBop - everything you need to include for the Institution question.
Institution - state who the Institution is - use the information in the booklet to help you.
Brand Values - explain what/how the text communicates the brand values of the
product and/or the text producing institution
Ownership - explain how the ownership limits or gives freedom to the institution.
Power - explain the power structures suggested by the text both at a textual level and a social (society) level through theory (gender, class, race, wealth etc.)
Use these as prompts to add detail to your answer but please ...read the question carefully.
Examples of Past Questions:
1) How does the ___________ communicate brand values for _____ ?
2) How effectively does ________ promote itself as a Public Service/Commercial channel?
3) How is the Brand image of ___________ promoted in the ___________?
4) What values and characteristics of ______________ are evident in the _______ ?
5) What is communicated in the ___________ about _______ and the experience it offers?
6) How does the ________ try to create a positive image for __________?
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