The new Mercedes Benz campaign launched on Friday (11/11/11). It consists of an interactive web video in which audiences must help Marie escape the map. The campaign very cleverly integrates Google Map technology and their recognisable icons to tell the story. When the user has completed the mission they are telephoned almost immediately by an unknown number. The voice of Marie is then heard on the phone congratulating you on completing the tasks set.
This is an excellent example of an elaborate multi-media campaign using impressive software to create the moving image piece and making full use of all platforms to reach a high audience number. Added to that, the element of competition, with the prize of a new Mercedes C-Class, rewards the user even further. The advert will be promoted over coming weeks through social networking, television and film.
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