The latest in 'Flash Mob' Advertising from T-Mobile, similar to their adverts in Liverpool Street Station and Trafalgar Square. A really interesting area of study in terms of the psychology behind mass, 'spontaneous' events like these, the effect on the bystanders (experiential - being there and two-step - from the 'buzz' created), and the marketing of the brand.
The latest in 'Flash Mob' Advertising from T-Mobile, similar to their adverts in Liverpool Street Station and Trafalgar Square. A really interesting area of study in terms of the psychology behind mass, 'spontaneous' events like these, the effect on the bystanders (experiential - being there and two-step - from the 'buzz' created), and the marketing of the brand.
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