What Makes Advertisements Controversial?

Article from the BBC on what causes offence and the Top Ten ads by complaint to the ASA of 2010 via @COLFESmedia on twitter.


What makes Advertisements Controversial?

New Theory Videos

Two new theory videos embedded on the THEORY page - on Hegemony and Uses & Gratifications. Both created by Cheney Media - well worth checking out their YouTube channel here. 

The Voice leading the way on Social Media

TellyBug, an interesting site calculating the trending topics on Social Media:
TellyBug Trending: What's hot and what's not in the world of Twitter?

MEST 3 New Media some fantastic resources for you to research here:

pintrest infographics: on everything 'New Media'

Everything you wanted to know about the Internet....in an animated Infographic

Created by: Online Schools

Sam Slatcard

MEST 1 Media Forms/Language Question


shots
Angles
Movement


Sound
Lighting
Anchorage
Typography
Colour
Address (...as in Mode of Address)
Register 
Dress 


The Acronym moves from the essential technical considerations for moving image through to the construction of individuals and personal qualities conveyed. 


Of course, you're not going to forget Audience or Narrative. Audience and Narrative are central to why any of the above are used in the first place.




Examples of Past Questions:


1) How is the _______ constructed to engage the Audience?
2) How are different techniques used to ________________ ?
3) How does the __________ use typical conventions of ________?
4) How does the ___________ catch and hold the attention of the viewer?
5) How does the __________ imitate the layout/form of ___________?
6) How does the __________use media language to catch the attention of the _____ viewers?

AS Exam Revision Activities

What can you do to help yourself revise?

• Deconstruct texts quickly making bullet point notes under the four headings - Audience, Institution, Representation and Form (Media Language). Do this as a 15-20 minute task to build confidence in analysing unseen texts of all types.Choose text extracts of about 1-2 minutes long
• Concentrate on Moving Image pieces. This means - TV news, Documentary, Sitcom, Game Show, Advert, Channel promotion, Soap Opera, Programme or Film Trailer, Campaign advert, Music Video, Current Affairs, Reality TV as well as Moving Image web content.
• Use sites like Youtube, BBC iPlayer, 4oD, Vimeo and ITV Player to access extracts and example texts. Make sure you get a range of examples from a range of institutions.
• Use some of the following as examples:

         Advertising - Sony Xperia - Made of Imagination

                              The Guardian 3 Little Pigs

         TV News - Any BBC/ITV/CH4 News opening with Headlines

         Soap Opera - An extract or the Opening from Eastenders or Hollyoaks

         Sitcom - Miranda BBC1

         Documentary - Panorama - Poor America choose a section or the Opening

         Game Show - The Cube ITV1 2 Minute section from 0.48secs or the Opening

         Channel Promotion - ITV Drama 2012 Channel Promotion

                                          Channel 4 Street Summer Promotion

         Trailer - Snow White and the Huntsman

                     District 9 trailer

        Reality TV - The Voice BBC 1
                           Come Dine With Me Channel 4
        Current Affairs - Newsnight BBC2 Debate on the London Riots
        Moving Image Web Content - Youtube Home page 

• Use the updated Media AS Booklet with example questions to extend your notes into written answers.
• Come to the Revision day - Theory Clinic on Wednesday 9.30
• Do something - even spending 15 minutes analysing one of the texts above will leave you feeling much better than if you do nothing