Narrative
1) What is binary opposition and who is credited with this concept?
2) Who developed the idea of narrative codes?
3) What is the typical narrative pattern according to Todorov?
4) What is an example of Propp’s Character types in a contemporary setting?
Audience
5) What are the four main Uses and Gratifications of media according to Katz and Blumler?
6) How are audiences traditionally categorised?
7) Name the four types of audience?
8) What is market segmentation?
9) How do Opinion Leaders have influence over audience?
10) In what way can audiences be described as being delivered to advertisers?
11) Give an example of the subversive or resistant audience at work.
12) What things might audiences become desensitised to over time?
Genre, Codes and Conventions
13) What is a paradigm?
14) What is a syntagm?
15) What genre forms are typical of post-modern texts?
16) How can a text be encoded to aim for a particular reading?
17) What is the best that media text producers can hope for in the audience reading of a text?
18) Name four technical codes that go into the construction of a media product.
19) Name four symbolic codes that go into the construction of a media product.
20) Name a written code that goes into the construction of a media product.
21) As well as genre, what other factor decides the choice of codes and conventions in the construction of a media product?
22) What is B-Roll footage?
23) What is Anchorage
24) What is a montage?
Representation
25) What is dominant ideology?
26) What is the opposite of a stereotype?
27) Name two elements or parts of a stereotype.
28) Name the elements that make up a representation.
Institution
29) What are the main differences between the types of institution?
30) Why is it important that a PSP like the BBC continues to have strong viewing figures?
31) Why is it important that a Commercial channel like ITV continues to have strong viewing figures?
32) Name two effects new media technology has had on Institutions.`
33) How can institutions raise brand awareness through a variety of platforms?
